Hold your fire—trade shows still matter!
Lately it seems like everyone is piling on trade shows. You’ve heard all the complaints: they’re too expensive, they take away valuable work time, they interrupt regular business, they’re exhausting,...
View ArticleDon’t Miss MarketingProfs B2B Forum: May 3-5, Boston
It’s only a few weeks away now, and it’s sure to be one of the best 2010 conferences exclusively focused on B2B Marketing. If you haven’t already done so, be sure to register for MarketingProfs...
View ArticleMeasuring Marketing Effectiveness Against Business Goals
Live Blogging from MarketingProfs B2B Forum. A series of posts covering selected sessions at this year’s conference in Boston. Speakers: Dennis J Chapman, Sr. President & CEO, The Chapman Group...
View ArticleProven Success Stories Integrating Social Media into Overall Strategy
Live Blogging from MarketingProfs B2B Forum. A series of posts covering selected sessions at this year’s conference in Boston. Moderator: Christina “CK” Kerley, B2B Marketing Specialist, CKb2b...
View Article
